LONDON, Sept. 08, 2022 (GLOBE NEWSWIRE) — According to The Business Research Company’s research report on the Digital Marketing Software Market, growing internet penetration is driving the growth of the Digital Marketing Software Market. Internet penetration is increasing with the growing use of smartphones and the growing influence of social networking sites. Growing presence of social media and social advertising and increasing reliance on internet and broadband connection are responsible for the growth of the digital marketing software market. Businesses are using the growth in internet penetration for digital marketing strategies to analyze consumer behavior and preferences in real time and market themselves. This will create a huge demand for digital marketing software as this software solution is the best tool for targeting online audiences.
For example, according to DataReportal statistics, the Internet penetration rate in the United States was around 92.0% in 2022, which increased by 2.8% to reach 8.4 million Internet users between 2021 and 2022. Similarly, the internet penetration rate in the UK was around 98.0% in 2022, which increased by 0.4% to 300,000 internet users between 2021 and 2022.
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The Global Digital Marketing Software Market Size is Expected to Grow from $56.77 billion in 2021 to $67.53 billion in 2022 at a compound annual growth rate (CAGR) of 18.95%. Global Digital Marketing Software Market Demand Is Expected To Reach $141.84 billion in 2026 at a compound annual growth rate (CAGR) of 20.38%.
Technological advancements are gaining popularity in digital marketing software industry trends. Technological advancements include the use of artificial intelligence (AI) tools in digital marketing software that are redefining services for digital marketers by improving productivity and optimizing user experience. Leveraging AI to improve customer experience can deliver four important advancements such as chatbots, predictive and targeted content, content production, and image recognition capabilities. Each of them can improve digital marketing while delivering more targeted and relevant content to target users. For example, in September 2020, Mailchimp, a US-based all-in-one marketing platform, launched a suite of AI-powered solutions that help clients design their graphic assets and write better lines. email subject. It also helps businesses determine the next best course of action. It also offers personalized product recommendations for shoppers and forecasting tools for behavioral targeting and other features.
Key Players of Digital Marketing Software Market are Adobe Inc, Hubspot Inc., International Business Machines Corporation, Marketo Inc., Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., Act-On Software, SAS Institute Inc, SAP SE , Hewlett Packard Enterprise Company, Google LLC, Teradata Corporation, Infor Inc. and Criteo SA.
The global digital marketing software market analysis is segmented by solution into CRM software, email marketing, social media, search marketing, content management, marketing automation, campaign management, etc. by services in professional services, managed services; by deployment in the cloud, on premises; by size of organization into large enterprises, small and medium-sized enterprises (SMEs); by industry in BFSI, Transportation & Logistics, Consumer Goods & Retail, Education, Healthcare, Manufacturing, Media & Entertainment, Telecom & IT, Travel & Hospitality, Other.
North America was the greater region in the Digital Marketing Software Market in 2021. Asia Pacific should be the fastest growing region in the forecast period. Regions covered in the Global Digital Marketing Software Market insights are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle- East and Africa.
Global Digital Marketing Software Market Report 2022 – Global Market Size, Trends and Forecasts 2022-2026 is part of a series of new reports by The Business Research Company that provide insights into the Digital Marketing Software market, analyze Digital Marketing Software Market and Forecast Market Size and Growth for Overall Market, Digital Marketing Software Market Segments & Geographies, Digital Marketing Software Market Trends, Digital Marketing Software Market Drivers Digital, Digital Marketing Software Market Constraints, Revenues, Profiles and Market Shares of top Digital Marketing Software Market Competitors in 1000+ Industry Reports, Covering 2500+ Market Segments and 60 Areas geographical.
The report also gives an in-depth analysis of the impact of COVID-19 on the market. The Digital Marketing Software Market Size report is based on 150,000 datasets, extensive secondary research, and proprietary insights from interviews with industry leaders. A highly experienced and expert team of analysts and modellers provide market analysis and forecasts. The reports identify key countries and segments for opportunities and strategies based on market trends and key competitor approaches.
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