7 Case Studies and Perspectives on TikTok Marketing

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Surpassing Facebook and Instagram, TikTok is now one of the fastest growing social platforms in the world, and the app has achieved over 2 billion downloads in April 2020. In addition to the massive increase in the number of users of TikTok, a large number of brands have also rushed to register on the platform.

In 2019, it ranked as the fourth fastest growing free iPhone app. With 800 million users worldwide, it now has the largest user base. TikTok is a new phenomenon, but it’s unheard of among older, more traditional people. There were many who considered it a child’s toy. However, given the current number of users, this is a risky attitude, especially if you are targeting a young market. TikTok is becoming more and more important in the daily lives of today’s generation thanks to brands acknowledging its importance. Work with Top TikTok Influencers allowed them to get increased engagement on TikTok. So, to help you find the best marketing campaigns, we have listed 7 brands in this article that have successfully run influencer marketing campaigns on TikTok.

walmart

Overall, even the biggest brick-and-mortar retailers in the world are trying to engage in TikTok influencer marketing. #DealDropDance was the hashtag Walmart used to create a Black Friday-themed video campaign featuring TikTok influencers. Six influencers have collaborated with Walmart to encourage subscribers to create videos of themselves dancing while expressing how Black Friday savings at the store make them feel.

Videos like these were very effective and invited more engagement on their TikTok. Posts from just six influencers alone reached more than 17 million people. Thousands of Walmart shoppers have won $100 gift cards by dancing in the aisles of Walmart as part of this campaign. Influencers and ordinary shoppers participated in the contest. In addition to its TikTok influencer campaign, Walmart has undertaken other campaigns with TikTok. Walmart previously launched a “Savings Shuffle” hashtag campaign in which users danced to the app and tagged Walmart.

Benny Blanco – Universal

In a new collaboration with Juice WRLD, American singer-songwriter Benny Blanco has released “Graduation” under Universal Records. Their goal was to engage fans with the song beyond just driving streams or likes on a post. As a result, they teamed up with TikTok to create a new challenge idea and identify top TikTok influencers. A creative idea was developed around the reminiscence of their school years. As part of the stages featured, they used classic TikTok transitions to illustrate each stage of school. Graduation was the indicated final phase. TikTok was used for the audio challenge and the hashtag, “school years,” to tie all the videos together.

The hashtag, “school years,” has generated 6 million views, 1 million hearts, and over 81,000 pieces of user-generated content. Additionally, influencer videos had over 15,000 watch hours and an overall engagement rate of over 20%. What was more amazing is that the challenge continued to grow even after the campaign ended. He has also become increasingly cemented in the TikTok community. As a result, user-generated content increased by 274% from 81,000 to 303,000. As a result, the song saw steady growth for four months.

EA Games

While active on Twitch and YouTube, gaming companies are also campaigning on TikTok, as its young, tech-savvy audience makes the platform suitable for influencer marketing. EA recognizes the important gaming subculture of TikTok. The hashtag, “Fortnite”, for example, had 29.5 billion views.

Therefore, EA Sports uses TikTok influencers to promote its games. Fortnite and Apex Legends have similar playstyles. Despite being less popular than its more well-known competitor, Apex Legends has garnered 546.6 million views. Brent Rivera was recruited by EA Sports to make a humorous video of himself playing the game. He received over 900,000 likes for it. Gil Croes, another TikTok influencer, shared a video of himself playing Plants vs. Zombies. FIFA 20 was promoted by freestyle soccer player Indie Cowie. She made a freestyle video in public and paid tribute to the game.

Ralph Lauren

Ralph Lauren negotiated with Diana Silver to increase engagement on their TikTok videos. It is no coincidence that the fashion brand has chosen to link this campaign to the US Open Tennis Championship. 8 million views were obtained by “US Open”, a hashtag associated with the event.

Ralph Lauren was able to reach two audiences, those who follow Diana Silver and those who search with the “US Open” hashtag. The personalized hashtag, “Winning RL”, was used by Ralph Lauren to connect the two audiences. The hashtag was linked to a challenge. 100,000 people liked each of Diana Silver’s first three videos. Nevertheless, the personalized hashtag received 600 million views.

Tropic

Tropico manufactures tropical fruit juices. To promote the drink, the company worked to create an influencer marketing campaign on Instagram and TikTok. With 68 posts and 21 influencer collaborations, they generated 449,000 engagements through their campaign, which they dubbed “True Colors.”

TROPICO sought to improve its visibility on social networks via TikTok and Instagram. Their goal was to reach a younger generation, which can also be done by buy tiktok followers. As for the TikTok part of the campaign, influencers created and shared nine TikTok videos with 1.8 million followers. 267,000 views and 61,000 likes were obtained. Their goal was to choose influencers with varied profiles, personalities and styles.

blinger

Recently, Blinger teamed up with TikTok influencer Jasmine Gonzalez for a campaign for Wicked Cool Toys’ Blinger Kit and for increase engagement on TikTok.

The video shows Gonzalez taking his brother’s shoes, decorating them with his Wicked Cool Toys Blinger kit, and excitedly returning them to a happy brother. The video shows a before and after of his brother’s shoes, in which he was delighted to get them back. This TikTok video is humorous instead of hard-selling, as is often the case in influencer campaigns. Additionally, people were shown how to use the kit to decorate shoes.

Mobile Premier League

Mobile Premier League or MPL is a popular gaming application in India. Virat Kohli served as the brand ambassador for their company. There are a variety of cash games at MPL including Fantasy Cricket, Real Money Rummy, Poker, Fruit Chop, Fantasy Football, Fantasy Basketball, and more.

To support their fantasy cricket app, they started working with several Indian TikTok influencers. The Corona pandemic has led them to envision influencer marketing as the future of marketing.

Conclusion

The 3 Es: expertise, experience and efficiency are the common threads of all TikTok marketing case studies. Remember that in addition to analyzing these case studies, you can also buy TikTok Followers to increase engagement on TikTok. Some of the best sites to buy TikTok followers are “Buzzoid”, “RoyalTok”, etc. These case studies will help you increase engagement on TikTok and boost your brand exponentially.


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